Bedkingdom hires Head of Brand and Creative to lead digital presence

West Yorkshire-based bed and furniture retailer Bedkingdom has hired Katherine McNamee into the newly-formed role of Head of Brand and Creative, where she’ll be responsible for the company’s growing online visibility and brand development.

In her role, McNamee, who is 26 and based in Huddersfield, will oversee Bedkingdom’s entire creative and brand output, including social media, channel management, visual direction, branding, campaigns, content strategy, collaborations and creative direction across all platforms.

“My journey at Bedkingdom has been very rewarding so far,” said McNamee. “From the start, I’ve been given the freedom to explore ideas, make decisions and shape the role in a way that’s been hugely empowering. It’s been exciting to see ideas come to life and to grow alongside the business.”

She added that the role represents a major milestone in her career. “It’s a huge confidence boost to know the business trusts my vision and capabilities. I’m incredibly grateful for the support and opportunities I’ve had so far, and I’m excited to make a real impact in this new role.”

Before joining Bedkingdom, McNamee worked as an Assistant Buyer at a furniture company. She graduated from Nottingham Trent University with a BA (Hons) in International Fashion Business.

As Head of Brand and Creative, McNamee will focus on strengthening Bedkingdom’s market presence and building deeper connections with customers.

“The biggest opportunity is to take the Bedkingdom brand to the next level,” she said. “There’s huge potential to grow our reach and brand awareness while creating more authentic connections with our audience.”

Over the next 12 to 24 months, McNamee plans to build stronger brand recognition through a consistent visual identity and impactful storytelling, helping position Bedkingdom as a brand customers connect with.

“I want Bedkingdom to feel like a brand people genuinely trust, engage with and enjoy,” she added. “The goal is to create a distinctive presence that is aspirational and accessible, builds loyalty and leaves a lasting impression.”
Bedkingdom currently employs 49 people and continues to grow steadily. The company is also recruiting for a Business Development Representative and a Paid Media Specialist.

The online retailer started the business from humble beginnings, selling mattresses online with an investment of just £400. In 2023, the furniture company made the Sunday Times Top 100 list after achieving 76.06% average annual sales growth over three years. Bedkingdom has several brand-owned ranges of furniture, including Flair Furnishings, Noomi, Recoil, and Solace+Co, and curates a collection of boutique furniture brands.