Expanding Leeds agency 21 Degrees Digital launches free AI event to help businesses grow

Leeds-based digital marketing agency 21 Degrees Digital is taking aim at the hype surrounding artificial intelligence with a new event designed to show businesses how AI can actually drive performance and profit.

The free evening event – Leveraging AI for Business Growth – takes place on Wednesday 19 November 2025 at Horizon Leeds, bringing together some of the North’s most respected voices in technology and marketing. Among the speakers are Rory Mason, CEO of 21 Degrees Digital, and Zandra Moore MBE, co-founder of Zygens and one of the UK’s most prominent advocates for women in tech.

Aimed squarely at business owners, marketers and growth leaders, the session promises practical insights rather than theory, demonstrating how companies can use AI today to sharpen their marketing, increase efficiency and stay competitive in a fast-moving economy.

Rory Mason, CEO of 21 Degrees Digital, said: “Let’s be honest, there are too many AI events full of hype, slides and zero substance. At 21 Degrees we’re flipping the script. On 19 November, we’ll show business owners, founders and leadership teams what actually works, how AI can drive SEO, paid media and automation that delivers real results. It’s free, useful and a bit of fun. We’re not here to talk theory. We’re here to make things happen.”

Zandra Moore MBE, CEO and Co-Founder of Zygens, said: “Having built data-intelligence businesses from Leeds and fought hard for women in tech, I know innovation isn’t about waiting for permission – it’s about getting stuck in and doing the work. I’ll share how to turn AI into a genuine competitive advantage, not just another shiny distraction. If you want practical answers and a bit of Northern honesty, this is where you should be.”

For 21 Degrees Digital, the event is the first in a new series of open-door sessions planned for 2026 as the agency builds its reputation as one of the new disruptors in the UK’s digital marketing scene. Founded in Leeds by a group of performance marketers and creatives, the company has quickly gained a reputation for blending data-driven strategy with bold, creative execution – helping brands move faster, waste less and stay on the right side of change.

While many agencies talk about transformation, 21 Degrees Digital lives it. The team has embedded AI into every stage of their marketing process, from research and creative development to media optimisation and CRM automation, ensuring clients see measurable impact rather than buzzwords. The agency’s approach – equal parts analytical rigour and creative risk-taking – has already attracted attention from ambitious businesses across Yorkshire and beyond.

Rory Mason added: “It’s been a brilliant year for the agency – we’ve grown fast, built an incredible team, and partnered with some fantastic clients. 2026 is all about momentum. We’ll be expanding our reach across the North and further afield across the UK, working with businesses that share our appetite for innovation and doing things differently.”

Event Details

Leveraging AI for Business Growth
Venue: Horizon Leeds, 2 Kendall Street, Leeds LS10 1JR
Date: Wednesday 19 November 2025
Time: 6 pm – 10 pm
Tickets: Free via Eventbrite