Good News For Harrogate’s Wellbeing Brand

A New Era for Harrogate natural wellbeing firm, Harrogate Organics

The Harrogate Organics Company Limited was acquired on 6th June 2025 by Harrogate-based Strive Group Brands Limited, after the wellbeing business went into administration on 23rd May 2025.

Continuing to trade under the name of The Harrogate Organics Company, the business is under ownership of Strive Group Brands, a subsidiary of its parent company, Strive Group Limited.

Celebrating 25 years of business this March, the group deliver multidisciplinary experiences for brands, employees and customers for the likes of Honda, Papa Johns and Codu.

Strives’ short-term aim was to take stock of its position, close the town centre shop and take the brand from loss making to profit making – a goal which was achieved in November.

Managing Director Alistair Grant states “Following our acquisition of the business, our immediate priority was to stabilise operations and return the company to profitability through disciplined cost management, stronger supplier relationships and improved efficiencies. Over the coming 12 months, we will invest in developing a more focused product range, prioritising premium products that deliver clear health and wellbeing benefits, while working closely with responsible suppliers to ensure quality and sustainability remain at the heart of what we do. Alongside this, we will simplify the buying experience and refresh the brand to better reflect our values and long-term ambitions.”

The Harrogate Organics Company is known for its solution-based wellness products which include their award-winning Magnesium Spray, earning the brand a strong reputation.

Building on this goodwill, the group are deploying a new strategy which includes website improvements, employee training and a brand refresh which is expected to be complete within 12 months.

Also part of the strategy is a focus on new product development, specifically within the Magnesium, Skincare and Supplement categories. Ben Waterfield, Head of Brand and Strategy agrees that the time is now for this wellbeing brand. “It’s an exciting time for the business as we focus on the next stage of growth and development for the brand and its product range. Having strengthened the foundations, our focus this year is on scaling sustainably while enhancing every area of the Harrogate Organics experience. At the heart of this growth is our continued commitment to creating high-quality products that solve everyday wellbeing needs.”

Sophie Baker, Business to Business Sales goes on to say “We are delighted to be working with local and national businesses across the wellbeing industry who share a passion for customer health and vitality. Through these partnerships, we provide premium products that help businesses support their customers on their wellness journey.”