JMG Group strengthens leadership with appointment of Alan Percival

Yorkshire headquartered insurance broker JMG Group has appointed Alan Percival as regional managing director for the Midlands and South West, reinforcing its leadership team as it continues to expand across the UK insurance broker market.

With more than 35 years of insurance broking experience, Alan joins at a pivotal stage in the group’s growth. Alan will lead the strategy and operations across both regions, focusing on sustainable organic and acquisitive growth. He sees strong opportunities in the Midlands and South West, where there is a concentration of high-quality independent brokers considering their next move. He also sees excellent opportunities within the existing JMG offices to grow those businesses to further strengthen the Group.

Alan has held leadership roles at two significant broker businesses which were later acquired, giving him first-hand experience of transactions from both sides. This perspective allows him to understand what acquirers are looking for, while also recognising the priorities and concerns of business owners. This insight will shape how he engages with owners in the Midlands and South West who are considering their options and will reassure those businesses joining the Group that there is a deep level of experience within the senior management team at a regional level.

Alan says: “It’s a very exciting time to join the group. There are good businesses in the Midlands and South West that want to grow and want to protect what makes them successful, but are weighed down by regulatory demands. JMG Group understands that balance. Owners want certainty, continuity for their people and clients, and they want a partner that will respect what they’ve built. That’s what I see here. The quality of businesses in the group and how they’ve been integrated reflects JMG Group’s mature and proven approach.”

Nick Houghton, JMG Group CEO, says: “Alan understands this market from every angle and he knows what a good business looks like. We’re not interested in buying for the sake of it. We want well-run brokers who care about their clients and their people. When the fit is right, we can support their growth without losing what makes them distinctive. Alan brings that mindset and will play an important role in our continued expansion across the Midlands and South West.”

JMG Group is a UK top 25 insurance broker, backed by private equity firms Synova LLP and GTCR. The group operates from 60 offices across the UK, partnering with high-quality regional brokers and supporting their growth while preserving their identity, leadership and client relationships.