Yorkshire’s Property Sector Gets Specialist Digital Marketing Support

Bluehoop Digital Ltd, a Yorkshire-based website design and digital marketing agency, has launched Built Environment Marketing – a dedicated sub-brand created to showcase and deliver its specialised digital services for property and property-services businesses. Officially introduced this month, the initiative leverages the agency’s extensive experience in the built environment sector, gained since 2012.

Co-founders Ian White and Gareth Lisle have overseen hundreds of digital marketing projects throughout the UK, building particular expertise in the property sector. Through Built Environment Marketing, the agency now showcases dedicated case studies and sector knowledge, illustrating their work with estate agents, architects, interior designers, construction firms, commercial fit-out companies, and related businesses.

The agency offers comprehensive digital services to companies ranging from emerging start-ups to well-established national organisations. Their service portfolio encompasses web development, search engine optimisation (SEO), Google Ads, social media marketing, and strategic digital planning, all focused on generating increased leads, enhancing online presence, and boosting revenue for clients operating in increasingly competitive markets.

“The property and built environment sector has always represented a significant portion of our client base, so launching Built Environment Marketing felt like a natural progression to better serve these businesses,” explained Gareth Lisle, co-founder of Bluehoop Digital. “This sector moves quickly and deals with high-value transactions where credibility, online visibility, and market positioning can make all the difference. Our role is to help these companies succeed through effective digital strategies that produce measurable outcomes.”

Gareth continued: “We encourage any property-related business interested in improving their digital presence to give us a call to discuss their goals. Our approach at Bluehoop has always been to develop lasting relationships with clients and a focus on providing honest website and marketing advice.”

The agency maintains strategic partnerships with various creative professionals, including PR firms, video creators, specialist photographers, and trade show specialists, enabling them to deliver comprehensive marketing solutions for their clients.

This focused initiative reflects growing market demand for specialised digital marketing knowledge, as property and construction businesses increasingly recognise the importance of online customer acquisition and engagement strategies.