Audience Collective expands group with new media agency

Leeds-based independent marketing services group, Audience Collective, has introduced Redefine Media – joining seven highly specialist agencies.

Media agency, Redefine Media has launched to set a new standard in media buying – built on transparency, simplicity, and true strategic integrity.

Led by Managing Director Verity Brown, Redefine Media’s goal is to transform how brands experience media partnerships, putting client-centric recommendations at the core of every campaign.

“After nearly 20 years in media agencies and seeing first-hand the detrimental impact misaligned incentives have on both agency integrity and planning quality, it was time for Redefine Media for the benefit of creativity and effectiveness,” said Verity Brown.

Verity continued, “As the media landscape grows increasingly complex, it’s crucial that brands understand how every pound is working for them.”

Redefine Media’s proposition challenges the idea that an agency’s fee should be a percentage of the client’s media spend. The two are not connected and the misnomer that they are is what is holding brands back.

Group growth director at Audience Collective, Steve Henry said, “This addition strengthens our collective by filling a critical gap for brands seeking clear and effective media partnerships.

“The introduction of Redefine Media represents the group’s ambitious growth plans. We are constantly listening and learning from what our clients need – through insights we can develop end-to-end marketing solutions that meet their objectives.”

Rob Wescott, Group CEO at Audience Collective, added, “Redefine Media is designed to support challenger brands and growth-focused businesses by offering unmatched transparency in media buying.”