New Hull Offices To Spearhead UK Operations

Connectivity and communications specialist Sona Business has officially opened new UK offices at Hull as a catalyst for partner growth and a major market attack.

The wholesale internet, cloud and hosted Unified Comms provider is a new UK name, backed by a 12-year international pedigree. It’s promising to shake-up the sector and ‘raise the game’ of integrated network communications.

The ambitious company has opened flagship offices in the busy area of Ferensway to spearheaded UK activities – led by experienced industry professional and new Head of Partner Channel UK, John McKindland.

The privately owned business was started by founders Sonia Harjani and Walter Perris, with global operations centred from Dubai and Rotterdam – supported by data centres across Europe, the Middle East and Asia.

Global Network
“Sona is on a mission to shake-up the market and forge a strong UK presence based on high calibre connectivity and speed of service through a personal touch and an expanding partner network. Our core areas are connectivity, communication, cloud and mobility,” John explained.

“Hull is a great location. It has excellent communication links, is a vibrant city and is nearer to our Dutch operations. As I’m now a proud adopted Yorkshireman it ticks all the boxes on a personal level too.”

Sona’s wide-ranging portfolio includes hosted UC, SD-WAN and private cloud services, offering ‘last mile’ access and data connections across the UK and Europe. Sona enjoys a strong market presence in the Netherlands, Belgium, Germany and Switzerland, supported by a 24/7/365 Global Network Operations Centre.

Sonia added: “There’s a lot of untapped resource and potential based on exceptional network infrastructure. Everything is in place to make a much bigger market impact and provide customers with unrivalled levels of product and service. Our new base at Hull provides us with the perfect platform to move further forward, attract new partners and attack the UK market.”

Great Strides
Sona provides real-time data, video and voice communication solutions over IP supported by 11 data centres in seven countries.

“The UK has taken great strides forward in recent years but in many ways they are still lagging behind the rest of Europe in terms of network performance. We want to raise the game and provide more choice,” Walter emphasised.

“We are a complete one-stop-shop with a global reach. Equally the short lines of communication with after-sales, helps us stand out from the competition. We are reachable, caring and professional. In many ways we hold the same importance as a utility provider and recognise that speed of service really matters.”

John concluded: “We are a very nimble and adaptable business with high levels of availability. We’ve been very well received in the UK so far and are always there when customers need us around the world – delivering faster, more cost effective and profitable services. The future is bright and we’re all looking forward to putting Sona firmly on the UK map from our new Hull headquarters to further expand our partner base.”